Blog

What should I talk about? How to write your website copy.

19th October, 2017

You’ve made the decision: you need a new website. You’re getting it professionally designed and developed. Your brand’s logo and colourways have been chosen. And the layout […]

Meta Matters: What is a meta description? And why bother to write one?

17th July, 2017

A meta description is a 160-character snippet of text that (in theory) summarises your web page content. Type something into Google, and it’s those little lines you see […]

‘You’re a copywriter? What’s that, then?’ Find out what a copywriter does, and why you should hire one.

21st March, 2017

‘So, what do you do then?’Whether you’re at a networking event, sat next to someone at a wedding, or making small talk with your hairdresser (yep, that does […]

Business fees on the rise? How a freelancer can save you money.

31st January, 2017

Chances are, you’ll have spent a day or so this month looking at your finances to see where you can save a few pennies.Christmas is expensive, pay day […]

Me, Myself, and I: The Apprentice and the Reflexive Pronoun

28th November, 2016

What’s the most annoying thing about this year’s The Apprentice?Is it the candidates incessantly yelling over one another in an otherwise-deserted coffee shop?The fact that […]

Four mistakes I’ve made as a freelancer, and what I’ve learnt from them.

10th October, 2016

‘Learn from your mistakes’. A cliché, yes? But it’s more than just something your teacher told you when you messed up. In reality, it rings pretty true. And there […]

Why Big Words are Bad for Business

26th May, 2016

Big, complicated words. They’ll make us sound fancy, won’t they? Using long, posh words, we’ll seem much more important and special. And they’ll make us look […]

Egg-ceptionally Bad Easter Copy

21st March, 2016

I have a problem with Easter. And it’s not only that the self-employed can’t delight in a weekend nestled between two bank holidays. It’s Easter copy […]

Kate, Leo, and the Oxford Comma.

29th February, 2016

I was asked the other day if it’s OK to put a comma before the word ‘and’.Despite what you may have been taught in primary school, my answer […]

The Yorkshire Choice Awards & Martin House

16th February, 2016

I’m a freelance copywriter. And I need to earn a living.Of course. We all do. I have a mortgage to pay, a car to insure and I like […]

Isn’t copywriting expensive?

2nd February, 2016

‘Copywriting…that sounds expensive’A self-proclaimed ‘low-cost’ web design company recently published an infographic they called ‘Avoid the Grammar Police!’ It looked pretty good. And, if you’re […]

What does a copy-editor do? And why do you need one?

12th January, 2016

Improved copy, from a professional copywriter, that sits within a low budget? It can be done. You just need to consider copy-editing.I do a lot of copy-editing […]

Words To Say Goodbye To

6th January, 2016

It’s the time of year when we give things up.Chocolate. Carbs. Booze. Things we generally enjoy. Things that we look forward to after a long, cold January day […]

Say what? The perils of business jargon.

17th December, 2015

How would you describe your skills and aspirations?You could quote one of the following examples:‘My first word wasn’t ‘mummy’. It was ‘money’.’ ‘Don’t tell me the […]

Does your copywriter know the rules of grammar?

8th December, 2015

Making basic grammatical errors weakens the impact of your copy and your integrity as a wordsmith.Recently, I noticed a blog post – incidentally, from a writer – entitled: ‘Reasons I Love […]

What’s a Word Worth?

17th November, 2015

Why don’t you put a price on a word?I’ve been asked on a few occasions to provide a price ‘per word’ for my copy.I’ll never […]

Made A Mistake? You Need An Apologist Copywriter.

10th November, 2015

Sometimes, things go wrong. Catastrophically, infamously wrong.Whoever you are, you’ll have made a mistake. For some of you, it might be as simple as forgetting to reorder the […]

Why Do I Need a Copywriter?

3rd November, 2015

Call yourself a copywriter?Many people think that they can ‘write copy’. Copy is, essentially, ‘words’, and we all know what those are. If you know how to piece words […]

It’s my first birthday! Fancy a celebratory discount?

10th June, 2016

They say time flies when you’re having fun. And Verat’s first year has certainly flown by.Verat is one year old today. And in just one short year […]
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