Childcare, coronavirus and copy: my son on Zoom

1st May, 2020

‘Normally’, my son attends wonderful childcare, which is brilliant for his development, my work, and our mutual sanity.Right now, we’re hanging out together all the time. So he […]

Work-life balance: the curse of being ‘busy’

16th January, 2020

My work-life balance has been wrong. It’s been a great couple of weeks for business. I’ve done loads of networking, won a few new clients, and got my teeth into some meaty projects with people I love working with. I’ve also cancelled lunch dates, catch ups and gym classes. I’m way behind on sleep. And my son asked me why I’ve not played with him this week. Ouch. I bloody love my work. And I’d like more of it please (March is looking rather quiet on the bookings front, guys).I really like […]

What do you do when things get tough?

10th October, 2019

Some days, I feel like I’m nailing this self-employment and parenting lark. Others, I get serious imposter syndrome and wonder if I’ve made a right royal cock […]

Why I fell in (and out) of love with LinkedIn

8th March, 2019

I used to be a big fan of LinkedIn. It found me some pretty good jobs, I connected with some big bosses at companies I worked with, and it doubled […]

It’s time to shout louder

10th December, 2018

This time last year, I was still in the haze of working post-maternity leave. (Maternity leave is a myth for the self-employed. But I’d taken a few […]

What’s cheesecake got to do with it? Strengths, weaknesses, and clever copywriting.

8th October, 2018

I didn’t think I’d find inspiration in Gregg Wallace this week. The MasterChef judge may have the authority on the best buttery biscuit base, but I doubt he […]

Growing your business? Bring in the pros.

3rd September, 2018

Is it OK to blow my own trumpet for a second?My business has grown quite a lot over the last few months.It’s been faster than I expected […]

Data: what’s all the fuss about?

22nd May, 2018

You’re probably sick of hearing about this GDPR business. But it’s kind of big news. And it’s important because it shows that businesses of all shapes and […]

And the Bad Grammar Oscar goes to…Apostrophe Abuse

1st February, 2018

Last week, I was standing in a queue in a coffee shop behind a lady with her hair tied in a bun. On the back of her neck, she had […]

‘Yule love this subject line!’ When email marketing gets festive.

1st December, 2017

It started in August.It was early. So when the email announcing it was ‘Christmas Party Time!’ arrived in late summer, I steadied my nerve.I love Christmas. It truly […]

What should I talk about? How to write your website copy.

19th October, 2017

You’ve made the decision: you need a new website. You’re getting it professionally designed and developed. Your brand’s logo and colourways have been chosen. And the layout […]

Meta Matters: What is a meta description? And why bother to write one?

17th July, 2017

A meta description is a 160-character snippet of text that summarises your web page content. Type something into Google, and it’s those little lines you see below the […]

‘You’re a copywriter? What’s that, then?’ Find out what a copywriter does, and why you should hire one.

21st March, 2017

‘So, what do you do then?’Whether you’re at a networking event, sat next to someone at a wedding, or making small talk with your hairdresser (yep, that does […]

Business fees on the rise? How a freelancer can save you money.

31st January, 2017

Chances are, you’ll have spent a day or so this month looking at your finances to see where you can save a few pennies.Christmas is expensive, pay day […]

Me, Myself, and I: The Apprentice and the Reflexive Pronoun

28th November, 2016

What’s the most annoying thing about this year’s The Apprentice?Is it the candidates incessantly yelling over one another in an otherwise-deserted coffee shop?The fact that […]

Four mistakes I’ve made as a freelancer, and what I’ve learnt from them.

10th October, 2016

‘Learn from your mistakes’. A cliché, yes? But it’s more than just something your teacher told you when you messed up. In reality, it rings pretty true. And there […]

Why Big Words are Bad for Business

26th May, 2016

Big, complicated words. They’ll make us sound fancy, won’t they? Using long, posh words, we’ll seem much more important and special. And they’ll make us look […]

Egg-ceptionally Bad Easter Copy

21st March, 2016

I have a problem with Easter. And it’s not only that the self-employed can’t delight in a weekend nestled between two bank holidays. It’s Easter copy […]

Kate, Leo, and the Oxford Comma.

29th February, 2016

I was asked the other day if it’s OK to put a comma before the word ‘and’.Despite what you may have been taught in primary school, my answer […]

The Yorkshire Choice Awards & Martin House

16th February, 2016

I’m a freelance copywriter. And I need to earn a living.Of course. We all do. I have a mortgage to pay, a car to insure and I like […]

Isn’t copywriting expensive?

2nd February, 2016

‘Copywriting…that sounds expensive’A self-proclaimed ‘low-cost’ web design company recently published an infographic they called ‘Avoid the Grammar Police!’ It looked pretty good. And, if you’re […]

What does a copy-editor do? And why do you need one?

12th January, 2016

Improved copy, from a professional copywriter, that sits within a low budget? It can be done. You just need to consider copy-editing.I do a lot of copy-editing […]

Words To Say Goodbye To

6th January, 2016

It’s the time of year when we give things up.Chocolate. Carbs. Booze. Things we generally enjoy. Things that we look forward to after a long, cold January day […]

Say what? The perils of business jargon.

17th December, 2015

How would you describe your skills and aspirations?You could quote one of the following examples:‘My first word wasn’t ‘mummy’. It was ‘money’.’ ‘Don’t tell me the […]

Does your copywriter know the rules of grammar?

8th December, 2015

Making basic grammatical errors weakens the impact of your copy and your integrity as a wordsmith.Recently, I noticed a blog post – incidentally, from a writer – entitled: ‘Reasons I Love […]

What’s a Word Worth?

17th November, 2015

Why don’t you put a price on a word?I’ve been asked on a few occasions to provide a price ‘per word’ for my copy.I’ll never […]

Made A Mistake? You Need An Apologist Copywriter.

10th November, 2015

Sometimes, things go wrong. Catastrophically, infamously wrong.Whoever you are, you’ll have made a mistake. For some of you, it might be as simple as forgetting to reorder the […]

Why Do I Need a Copywriter?

3rd November, 2015

Call yourself a copywriter?Many people think that they can ‘write copy’. Copy is, essentially, ‘words’, and we all know what those are. If you know how to piece words […]