Blog

Meta Matters: What is a meta description? And why bother to write one?

17th July, 2017

A meta description is a 160-character snippet of text that summarises your web page content. Type something into Google, and it’s those little lines you see below the […]

‘You’re a copywriter? What’s that, then?’ Find out what a copywriter does, and why you should hire one.

21st March, 2017

‘So, what do you do then?’Whether you’re at a networking event, sat next to someone at a wedding, or making small talk with your hairdresser (yep, that does […]

Business fees on the rise? How a freelancer can save you money.

31st January, 2017

Chances are, you’ll have spent a day or so this month looking at your finances to see where you can save a few pennies.Christmas is expensive, pay day […]

Me, Myself, and I: The Apprentice and the Reflexive Pronoun

28th November, 2016

What’s the most annoying thing about this year’s The Apprentice?Is it the candidates incessantly yelling over one another in an otherwise-deserted coffee shop?The fact that […]

Four mistakes I’ve made as a freelancer, and what I’ve learnt from them.

10th October, 2016

‘Learn from your mistakes’. A cliché, yes? But it’s more than just something your teacher told you when you messed up. In reality, it rings pretty true. And there […]

It’s my first birthday! Fancy a celebratory discount?

10th June, 2016

They say time flies when you’re having fun. And Verat’s first year has certainly flown by.Verat is one year old today. And in just one short year […]

Why Big Words are Bad for Business

26th May, 2016

Big, complicated words. They’ll make us sound fancy, won’t they? Using long, posh words, we’ll seem much more important and special. And they’ll make us look […]

Egg-ceptionally Bad Easter Copy

21st March, 2016

I have a problem with Easter. And it’s not only that the self-employed can’t delight in a weekend nestled between two bank holidays. It’s Easter copy […]