And the Bad Grammar Oscar goes to…Apostrophe Abuse

1st February, 2018

Last week, I was standing in a queue in a coffee shop behind a lady with her hair tied in a bun. On the back of her neck, she had […]

‘Yule love this subject line!’ When email marketing gets festive.

1st December, 2017

It started in August.It was early. So when the email announcing it was ‘Christmas Party Time!’ arrived in late summer, I steadied my nerve.I love Christmas. It truly […]

What should I talk about? How to write your website copy.

19th October, 2017

You’ve made the decision: you need a new website. You’re getting it professionally designed and developed. Your brand’s logo and colourways have been chosen. And the layout […]

Meta Matters: What is a meta description? And why bother to write one?

17th July, 2017

A meta description is a 160-character snippet of text that summarises your web page content. Type something into Google, and it’s those little lines you see below the […]

‘You’re a copywriter? What’s that, then?’ Find out what a copywriter does, and why you should hire one.

21st March, 2017

‘So, what do you do then?’Whether you’re at a networking event, sat next to someone at a wedding, or making small talk with your hairdresser (yep, that does […]

Business fees on the rise? How a freelancer can save you money.

31st January, 2017

Chances are, you’ll have spent a day or so this month looking at your finances to see where you can save a few pennies.Christmas is expensive, pay day […]

Me, Myself, and I: The Apprentice and the Reflexive Pronoun

28th November, 2016

What’s the most annoying thing about this year’s The Apprentice?Is it the candidates incessantly yelling over one another in an otherwise-deserted coffee shop?The fact that […]

Four mistakes I’ve made as a freelancer, and what I’ve learnt from them.

10th October, 2016

‘Learn from your mistakes’. A cliché, yes? But it’s more than just something your teacher told you when you messed up. In reality, it rings pretty true. And there […]