Words To Say Goodbye To

6th January, 2016

It’s the time of year when we give things up.Chocolate. Carbs. Booze. Things we generally enjoy. Things that we look forward to after a long, cold January day […]

‘Tis the season of Christmas cheer…

22nd December, 2015

 …so I’m off to celebrate an incredible year.I’ve had a busy few weeks.I didn’t turn off the lights and shut the door of my office […]

Say what? The perils of business jargon.

17th December, 2015

How would you describe your skills and aspirations?You could quote one of the following examples:‘My first word wasn’t ‘mummy’. It was ‘money’.’ ‘Don’t tell me the […]

Does your copywriter know the rules of grammar?

8th December, 2015

Making basic grammatical errors weakens the impact of your copy and your integrity as a wordsmith.Recently, I noticed a blog post – incidentally, from a writer – entitled: ‘Reasons I Love […]

Does your email stand out in the Christmas crowds?

24th November, 2015

Has your inbox been bombarded by Christmas cheer?Mine too.I love Christmas. Noddy Holder’s screaming announcement of its arrival is music to my ears. I ate my first […]

What’s a Word Worth?

17th November, 2015

Why don’t you put a price on a word?I’ve been asked on a few occasions to provide a price ‘per word’ for my copy.I’ll never […]

Made A Mistake? You Need An Apologist Copywriter.

10th November, 2015

Sometimes, things go wrong. Catastrophically, infamously wrong.Whoever you are, you’ll have made a mistake. For some of you, it might be as simple as forgetting to reorder the […]

Why Do I Need a Copywriter?

3rd November, 2015

Call yourself a copywriter?Many people think that they can ‘write copy’. Copy is, essentially, ‘words’, and we all know what those are. If you know how to piece words […]