Why I fell in (and out) of love with LinkedIn

8th March, 2019

I used to be a big fan of LinkedIn. It found me some pretty good jobs, I connected with some big bosses at companies I worked with, and it doubled […]

It’s time to shout louder

10th December, 2018

This time last year, I was still in the haze of working post-maternity leave. (Maternity leave is a myth for the self-employed. But I’d taken a few […]

What’s cheesecake got to do with it? Strengths, weaknesses, and clever copywriting.

8th October, 2018

I didn’t think I’d find inspiration in Gregg Wallace this week. The MasterChef judge may have the authority on the best buttery biscuit base, but I doubt he […]

Growing your business? Bring in the pros.

3rd September, 2018

Is it OK to blow my own trumpet for a second?My business has grown quite a lot over the last few months.It’s been faster than I expected […]

And the Bad Grammar Oscar goes to…Apostrophe Abuse

1st February, 2018

Last week, I was standing in a queue in a coffee shop behind a lady with her hair tied in a bun. On the back of her neck, she had […]

‘Yule love this subject line!’ When email marketing gets festive.

1st December, 2017

It started in August.It was early. So when the email announcing it was ‘Christmas Party Time!’ arrived in late summer, I steadied my nerve.I love Christmas. It truly […]

What should I talk about? How to write your website copy.

19th October, 2017

You’ve made the decision: you need a new website. You’re getting it professionally designed and developed. Your brand’s logo and colourways have been chosen. And the layout […]

Meta Matters: What is a meta description? And why bother to write one?

17th July, 2017

A meta description is a 160-character snippet of text that summarises your web page content. Type something into Google, and it’s those little lines you see below the […]