What should I talk about? How to write your website copy.

19th October, 2017

You’ve made the decision: you need a new website. You’re getting it professionally designed and developed. Your brand’s logo and colourways have been chosen. And the layout […]

‘You’re a copywriter? What’s that, then?’ Find out what a copywriter does, and why you should hire one.

21st March, 2017

‘So, what do you do then?’Whether you’re at a networking event, sat next to someone at a wedding, or making small talk with your hairdresser (yep, that does […]

Egg-ceptionally Bad Easter Copy

21st March, 2016

I have a problem with Easter. And it’s not only that the self-employed can’t delight in a weekend nestled between two bank holidays. It’s Easter copy […]

Words To Say Goodbye To

6th January, 2016

It’s the time of year when we give things up.Chocolate. Carbs. Booze. Things we generally enjoy. Things that we look forward to after a long, cold January day […]

Say what? The perils of business jargon.

17th December, 2015

How would you describe your skills and aspirations?You could quote one of the following examples:‘My first word wasn’t ‘mummy’. It was ‘money’.’ ‘Don’t tell me the […]

Does your copywriter know the rules of grammar?

8th December, 2015

Making basic grammatical errors weakens the impact of your copy and your integrity as a wordsmith.Recently, I noticed a blog post – incidentally, from a writer – entitled: ‘Reasons I Love […]

Does your email stand out in the Christmas crowds?

24th November, 2015

Has your inbox been bombarded by Christmas cheer?Mine too.I love Christmas. Noddy Holder’s screaming announcement of its arrival is music to my ears. I ate my first […]

What’s a Word Worth?

17th November, 2015

Why don’t you put a price on a word?I’ve been asked on a few occasions to provide a price ‘per word’ for my copy.I’ll never […]