Does your email stand out in the Christmas crowds?

24th November, 2015

Has your inbox been bombarded by Christmas cheer?Mine too.I love Christmas. Noddy Holder’s screaming announcement of its arrival is music to my ears. I ate my first […]

What’s a Word Worth?

17th November, 2015

Why don’t you put a price on a word?I’ve been asked on a few occasions to provide a price ‘per word’ for my copy.I’ll never […]

Made A Mistake? You Need An Apologist Copywriter.

10th November, 2015

Sometimes, things go wrong. Catastrophically, infamously wrong.Whoever you are, you’ll have made a mistake. For some of you, it might be as simple as forgetting to reorder the […]

Why Do I Need a Copywriter?

3rd November, 2015

Call yourself a copywriter?Many people think that they can ‘write copy’. Copy is, essentially, ‘words’, and we all know what those are. If you know how to piece words […]