‘The copy is great: exactly what we were looking for. You’re an absolute star.’
Fire your copy over to me for editing, proofing or starting again from scratch.
No more jargon, no more nonsense, no more 'what the hell do they do again?'
Your copy needs to be free from naff jargon, full of personality, friendly to Google and fire-up your customers to think ‘hey, it’s YOU I need to buy from’.
But how do you do that?
You need to know that the copywriter you’re hiring has a good idea what the heck they’re on about.
To find that out, it helps to see they’ve worked with people who reckon they’ve done a great job.